Everything Zigzaag does, in detail
Seven pillars that together replace the answering service, the shared inbox, the chatbot, the automation tool and the reporting spreadsheet.
AI phone calls that sound like your best receptionist
Zigzaag answers your business number with a natural, low-latency voice agent. It greets the caller with your script, understands why they rang, checks your live calendar, and books the appointment before they hang up. Nothing goes to voicemail at 7pm on a Friday.
Every call is recorded, transcribed and summarised. The agent extracts the caller's name, number, service requested and urgency, then writes them into the lead record so your team opens a job already filled in. Outbound is the same engine: missed-call callbacks, quote follow-ups, reminder calls and no-show recovery all run from a schedule you control.
- Sub-second answer time, barge-in and natural interruption handling
- Live calendar availability with confirmation by SMS
- Recording, transcript, summary and sentiment on every call
- Warm transfer to a human with full context on the screen
- Australian local and 1300 numbers, plus bring-your-own Twilio
Jordan Webb
Answered in 0.8s · 1m 04s · Receptionist agent
Good evening, Halloran Plumbing — you're speaking with our AI assistant. How can I help?
0:00
Hi, I've got water coming out from under the kitchen sink and it's getting worse.
0:05
That sounds urgent. Have you been able to turn the water off at the mains?
0:11
Yeah, just did that. It's stopped for now.
0:15
Good call. We have an emergency slot tonight at 8:15pm, or first thing tomorrow at 7:30am. The after-hours call-out is $180 including the first half hour. Which suits?
0:19
Tomorrow morning is fine. Seven thirty.
0:31
Booked for 7:30am. I'll text the confirmation to this number now — anything else I can help with?
0:34
Intent
Emergency leak
Urgency
High
Booked
Tue 7:30am
Quoted
$180 call-out
One AI that replies everywhere your customers message you
Connect WhatsApp Business, Facebook Messenger, Instagram, SMS and your website chat widget once. Zigzaag replies on all of them from a single agent definition, so a customer gets the same answer about pricing whether they DM you at midnight or text you from a job site.
The agent reads your knowledge sources — price lists, service pages, PDFs, FAQs — and answers with what is actually true about your business. When it does not know, it says so and hands the thread to a person instead of inventing an answer.
- WhatsApp, Messenger, Instagram, SMS and embeddable web chat
- Grounded answers from your own documents and site content
- Automatic lead capture: name, contact, intent, budget, timeline
- Business-hours and after-hours behaviour configured per channel
- Full conversation history unified per contact across channels
Amira Khalil
WhatsApp WhatsApp · +61 4xx xxx xxx
Hi — do you do split system installs in Preston? Need two bedrooms done.
We do — Preston is in our service area. For two bedroom splits we're typically $2,400–$3,100 supplied and installed, depending on the unit. Want me to book a free measure?
Agent is handling this conversation
Next action: offer measure slots from the live calendar, then create the lead in your CRM.
Build a sales, support, receptionist, booking or follow-up agent
An agent in Zigzaag is a role, not a chatbot. Pick sales, support, receptionist, booking or follow-up as a starting point, then write the persona, the objectives and the things it must never say. Attach the tools it is allowed to use — check availability, create a booking, look up an order, raise a ticket, send a quote.
Test it in the simulator against real past conversations before it touches a customer. Version every change, compare answers side by side, and roll back instantly if a new prompt performs worse. Agents can be scoped to a channel, a phone number, a time window or a specific location.
- Role templates: sales, support, receptionist, booking, follow-up
- Tone, guardrails, escalation rules and forbidden topics
- Knowledge from URLs, PDFs, docs and structured product data
- Tool calling into your calendar, CRM and internal endpoints
- Simulator, versioning and instant rollback
Automate the repetitive work between the conversations
A conversation is rarely the whole job. Zigzaag's visual builder turns each one into the follow-on work: a missed call triggers an SMS within 60 seconds, a booking pushes a calendar event and a reminder sequence, a quote request creates a CRM deal and notifies the right person in Slack.
Every node is inspectable. Branch on what the AI extracted, wait for business hours, pause for a human approval, retry a failed integration, or stop the sequence the moment the customer replies. Each run is logged step by step so you can see exactly what happened and why.
- Triggers from calls, messages, forms, webhooks and schedules
- Branching, delays, business-hour waits and human approval steps
- Automatic stop when a customer replies or books
- Step-level run logs with inputs, outputs and retries
- Reusable templates for missed-call rescue and quote follow-up
Your team steps in mid-conversation, without losing the thread
Automation only earns trust when a person can override it instantly. Every conversation in the shared inbox has a takeover switch. Flip it and the agent stops replying immediately; your reply goes out under your own name while the full transcript, extracted fields and suggested responses stay on screen.
You can also make takeover automatic: on negative sentiment, on a complaint or refund keyword, on a high-value deal, or whenever the agent's confidence drops. Threads route to the right team with assignment, internal notes and SLA timers.
- One-tap takeover and hand-back on any channel, including live calls
- Auto-escalation on sentiment, keywords, deal value or low confidence
- Assignment, internal notes, @mentions and SLA timers
- AI-suggested replies your team can edit before sending
- Every handover recorded for coaching and quality review
Amira Khalil
WhatsApp WhatsApp · +61 4xx xxx xxx
Hi — do you do split system installs in Preston? Need two bedrooms done.
We do — Preston is in our service area. For two bedroom splits we're typically $2,400–$3,100 supplied and installed, depending on the unit. Want me to book a free measure?
Agent is handling this conversation
Next action: offer measure slots from the live calendar, then create the lead in your CRM.
Plugged into the tools your business already runs on
Zigzaag connects to Google Calendar and Outlook for real availability, to your CRM so leads land where your team already works, to Stripe for deposits and payment links, and to Slack or email for internal alerts. Telephony runs on Twilio, either ours or your own account.
Anything not on the list is a webhook away. The REST API exposes agents, conversations, contacts, bookings and workflow runs, with scoped API keys, signed outbound webhooks and delivery retries so nothing is silently dropped.
- Google Calendar, Outlook, Cal.com and common booking systems
- CRM sync for contacts, deals and activity timelines
- Stripe payment links, deposits and invoice follow-up
- Slack and email alerts with routing rules
- REST API, scoped keys and signed webhooks with retries
One screen for calls, messages, leads and what it all costs
The dashboard answers the question owners actually ask: is this working? See calls answered versus missed, messages handled by AI versus escalated, leads captured, bookings made, and the revenue attached to them — by channel, by agent and by location.
Usage and spend sit on the same screen as the outcomes, so call minutes and message volume are never a surprise at the end of the month. Every number drills through to the conversations behind it, and reports export to CSV.
- Live call, message, lead and booking volumes
- AI resolution rate and escalation rate per agent
- Call minutes, message usage and spend against plan quotas
- Per-channel, per-agent and per-location breakdowns
- Drill-down to any transcript, plus CSV export
One agent. Every channel your customers already use.
- VoiceVoice
- WhatsAppWhatsApp
- MessengerMessenger
- InstagramInstagram
- SMSSMS
- Web chatWeb chat
- EmailEmail
- APIAPI
See it answering your own calls
Book a 20-minute demo and we will point a test number at an agent trained on your business before you leave the call.
No credit card · Free plan forever · Cancel any time